The key to a successful digital marketing approach is being able to identify your agency’s niches. Astonish Results CEO and Founder Adam DeGraide put it best when he described the use of social media marketing in niches as, “friends helping friends”. Your friends, fans, and followers alike are your key to narrowing down what niches will maximize your presence in the community. He sat down with Brian Tarpey, President of Tarpey Group in Fairfield, NJ to discuss the success his agency is yielding from networking with niches in social media.
Tarpey discussed the agency’s professional relationship with many educational fronts. After they identified this trend, they were able to become involved with local associations relevant to their New Jersey business insurance clients. Social media allowed relationship building and networking in real time and also made communicating the agency’s involvement much easier to their fans and followers. It also allowed the agency to promote more than insurance; they used their social media platforms to promote different charities and events that aligned with their niche.
The results the Tarpey Group received comes directly from what we like to call—community building. Utilize the information you have from your client base to identify the niche or niches that best suit your agency. Whether it is education, health and wellness, etc., chances are you will find a trend you can use to maximize your marketing efforts. Once you’ve done so, it’s crucial to stay up to date on news and events, ensuring you are networking properly. Using digital outlets, like Facebook and Twitter will speed up the process and expose you to endless amounts of people in your community interested in the niche you are narrowing in on. Social Media instantaneously showcases what a direct mailing make have taken several weeks and precious funds to accomplish!
Becoming active in the niches of your clients’ community is the first step in building your social community; hence, the relevance of “friends helping friends” both literally and digitally! In order to maximize your agency on social media fronts, you need to identify trends and use the speed of the internet to provide relevant content and conversations in real time. Use your client’s interests as research to understand potential niches. Just as you would know the likes and dislikes of your actual friends, you should take the time to know those of your digital friends. Aside from knowing who your clients are, the most important tool you need to be relevant and reputable in your social community is to be active in your actual community. When you help friends, they in return will help you!