“If you could get all the people in the organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.”
– Patrick Lencioni
The dream began with passionate, fervent determination under the 2010 slogan, “War is the Answer.” 2011 saw a carpe diem approach as the greatest digital marketing company in the world spread “The Time Is Now” throughout its ranks. This past Monday, Astonish Results brought together over 100 employees from two different states to craft their mindset for the eagerly anticipated 2012 growth plan:
Stand Together.
Hosted by CEO & Founder Adam DeGraide, the 2012 Astonish Results annual employee meeting began with reinforcement of the importance of unity in any corporation.
“Every part of the body must work together for the health of the whole body,” began DeGraide, “and we band together. A company fails not because of bad sales, not because of technology, or clients … It fails if we forget for a single moment that our mission is to serve and love local agents across the country.”
While last year’s course of action was “Identify, Implement, Improve,” this year found Tim Sawyer, President and co-founder of Astonish Results, urging the room of eager ears to provide consistent and superior service in all that the company does.
“Million dollar question, folks! What can you do personally to stand together with team members to provide a consistent and superior customer experience? Because here’s the reality—I don’t care if you’re on SEO, Social Media, an RFM, a programmer, a designer… They may have signed the contract that a sales guy offered them, but these clients hired YOU. They value YOU, they want YOU.”.
Jonathan Monterecy, General Manager of Astonish Results, and Kelly Donahue-Piro, VP of Raving Fan Management, both took time to speak about the importance of a smooth launch to any client’s campaign, and how astonishing results are only possible with a firm foundation and a solid start. Monterecy also dipped into the launch of Astonish University and the Astonish Help Desk, and how the Astonish Results System will depend on moving clients smoothly through the use of these streamlined, customer-oriented utilities.
The meeting concluded with John Boudreau, co-founder and COO, speaking plainly and compassionately.
“We are to love and serve our customers, as we love and serve each other,” Boudreau concluded. “Love is ‘the unselfish and benevolent concern for the good of another.’ I’ll tell you how we’ll deliver consistent and superior service, results, and experience. We’re going to do it standing together with unselfish and benevolent concern for the good of our clients, and for the good of our team.”